Marketing Writing Samples

 


Cretin Enterprises is owned by Dr. Cretin who is a professor as well as a trainer and consultant in organizational communication.  She received her Bachelor of Science in Business Administration and Speech Communication.  She continued on to receive her Master of Arts in Speech Communication.  She then  received her Ph.D. with a specialty in Organizational Behavior.  Dr. Cretin has been teaching Communication classes for over ten years as well as teaching Public Relations, Interviewing, Public Speaking, Communication problems specific to small groups, Management and Business, Personal and Professional Communication.
Publications have enriched their circulation by printing the thoughts of Dr. Cretin.  The Journal of Speech and Theater published an essay on small group communication.  She co-authored an article on the importance of social support for employee commitment.  She also has experience in presenting papers to seminars and organizations.  The topics range from Rhetorical issues and Public Speaking as an art form to several presentations dealing with communication in the health fields especially between doctor and patient.

Clearstream Marketing is an herbal distributor specializing in vitamins and diet products.  Our fast paced lifestyle prevents us from giving our bodies, minds and spirits what we need to function at our full potential.  This line of products was created to supplement our lifestyles and to maximize our full potential.
Foundation:  This is a liquid that contains all minerals and trace elements that the body needs to survive.  Recommendation is 1/2 tsp. a day for optimum performance of our bodies and to optimize the benefits of the other products in the line
Multi-Vitamin:  this is an excellent overall supplement for the entire body.  The herbs in this product perform many general functions to cleanse and protect the body from many different sources of external dangers
Anti-Oxidant:  this is a tonic and stimulant for the body's own defenses incorporating herbs that produce well-being and longevity
Herbal drink:  this is another liquid supplement containing many herbs that provide a foundation to support the entire system
Cell Energizer:  this includes herbs that strengthen the cell and help eliminate toxins
Defense Nutrition:  herbs in this blend help the immune system fight off disease
Oxygen Intake Maintenance:  utilizes herbs that strengthen the cell and help eliminate toxins
Food Absorption Assistance:  herbs aid in digestion and assimilation of foods
Bone and Muscle Nutrition:  special herbs are combined with magnesium and calcium to strengthen the skeleton areas of the body
Bone and Muscle Lubrication Aid:  herbs and compounds that lubricate the systems that support the skeleton
Energy Supplement:  the herbs promote cleansing of the liver and blood and thus charges the body with more energy
Exercise Energy Supplement:  the herbs in this product provide support for those doing intense physical activity, heavy sports activity or that work in extremely high temperatures
De-stressing Agent:  the herbs detoxify and stimulate the body in a way that helps to deal with stress in a more calm fashion
Female Body Nutrition:  promotes a good tonic that helps the body stay in balance all during the monthly cycle and even after menopause
Male Body Nutrition:  includes a combination of Western and Eastern herbs that support the specific needs of the male body
HERBAL DIET LINE
Beginning Formula:  the herbs increase your energy level and your attentiveness, suppress your appetite and get your body quickly working to lose weight through calorie utilization and fat burning capabilities
Maintenance Formula:  herbs increase perpetual attentiveness and energy levels while reducing appetite and increasing the body's level of fat burning
 
 

JDF Walk For The Cure
Put Your Right Foot In is the slogan for the 1995 Juvenile Diabetes Foundation's "Walk for the Cure".  Along with individual participants, companies sponsor teams and compete with each other to see who can get the largest walk team.  Last year's winner of the Corporate Competition was Northern Telecom with Coca Cola doing quite well also.  Xerox could do as well or better this year.  The benefits of corporate participation are team camaraderie and morale, community relations, the small cost for the corporation and often the generation of more revenue than outright corporate donations, promotion of healthy activity among employees and the feeling of helping  a good cause.
To be active in this great activity, sign up with Rhonda Kelley to be a team leader or walk participant volunteer.  Sign up other team members, family members, friends and neighbors to walk on your team.  Then gather financial supporters (don't forget local businesses) to either donate a certain amount per kilometer you walk or a flat donation to Juvenile Diabetes Foundation.  Cash should be collected beforehand and turned into JDF at the walk, if possible.
Over $27 million has been raised by this event over the past eight years.  It is the largest national fund raising activity.  The reason it gets so much publicity is because diabetes affects so many Americans.  In fact, one out of twenty people is touched by this disease.  There are two types of diabetes:  Type I and Type II.  Type I is referred to as Juvenile Diabetes where the person is dependent on the injection of insulin on a daily basis in order to survive.  Type II is called Adult Onset Diabetes and can be controlled by proper diet and exercise or sometimes with an oral medication.  Without proper care, an Adult Onset Diabetic can be forced into daily injections too.
Insulin is not a cure for diabetes.  It prolongs life, but diabetes has several serious side effects.  The most common problems are heart disease, stroke, kidney disease, gangrene and nerve damage leading to amputations and blindness.  The cost of diabetes care is staggering at over $132 million each year.
Let's help foot the bill to help conquer diabetes.  Put your best foot forward and take a walk for diabetes so you too can put your foot down against diabetes.  And remember, we're gaining on diabetes two feet at a time with everyone's help!

Audio Cassettes
The Tao of Unity compares the teachings of the Eastern Chinese philosophy of Taoism with the western Christianity of Unity.  The author finds the contents of the Tao Te Ching fascinating and shares that fascination as he explains how the Western student can use its mystical teachings as tools on the spiritual journey.  He applies its meaning to the teachings of Jesus and the principles of Christianity.  "Jesus did not teach us to live from a book of rules," the author explains.  "He tried to reduce everything down to one rule, which was love.  It is the consciousness of eternity itself, what we call the "christ in you" which is your consciousness of the Tao."
Creating Healthier Relationships-Establishing Loving Boundaries is a combination of the author's encouraging words and empowering meditations to help you establish relationships based on mutual caring, respect and love.  Regain charge of your life as you find ways to build stronger loving relationships with family, friends, co-workers and others in your life; learn how to relate from strength rather than reacting out of co-dependency, guilt or manipulation; and discover how to reclaim you life by focusing on self love and practicing daily spiritual contact.  "Problems with unhealthy relationship patterns are part of the human condition for everyone to some degree or another.  Getting healthy is a life's work," according to the author.
On one side of The Gift of Healing/The Gift of Sleeping, the author guides you with a step-by-step process to a relaxing, meditative state of mind.  On side two, he leads you through a meditation that allows you to become relaxed and receptive to restful sleep.

Massage Therapist Increases Skills
One hour massages that concentrate on deep tissue work, specific muscle injury work and tense area work are still priced at $40.00 an hour.  A new service is Regeneration Herbal Body Wraps.  The process includes an herbal/mineral solution encased in terry cloth wraps.  The herbs penetrate the skin to benefit the body in several ways.  One effect is weight and cellulite loss.   The herbs cleanse the fat cells and detox helping the body to dump fat.  Detoxification of the body also promotes increased functioning of the lymphatic system as well as helping to relieve stress and achiness in the body.  The cost of this service $75.00.  The whole process takes about two hours to complete and you can receive a special of one wrap and one hour massage for just $100.00.
After ten years of doing Kundalini Yoga, the massage therapist is now certified to teach it.  Kundalini Yoga synthesizes movement, stretching, breath work, meditation, mantra and deep relaxation in order to create awareness and balance.  The goal of Kundalini Yoga is to effect all aspects of the person touching the physical, mental, emotional and beyond.  It strengthens the glandular and nervous systems, focuses the mind and gives you a balanced perspective from which to act.  It can help someone re-learn posture to regain proper use of under-used muscle groups.  Also, muscle tension and strain can be lessened to help the body move more smoothly and without pain.
 
 

Marketing Plans

apartment community-targeted to vets and animal stores to pinpoint clients that needed an apartment home that allowed pets

apartment community with a corporate unit-targeted large businesses in area that might be bringing their upper management employees into town and needing a place for them to stay

web design company-targeted individuals or small companies that wanted an appearance on the web but could not afford a large site.  Chamber of Commerce was contacted for list of new small businesses

political party-targeted educational facilities, ground breaking ceremonies, store openings within county with the goal of showing that the party was visible to the average person.  Voter percentages were increased in the next election and the county carried the governor's race for the party for the first time in history.

candidate awareness-targeted women's groups, speaking engagements meetings, parades to the goal of winning against an incumbent candidate of the other party